DraftKings Activations

In Phoenix and Nashville, we executed successful influencer campaigns for DraftKings by engaging top female creators in custom jerseys and hosting branded experiences. In Phoenix, during a Lakers vs. Suns basketball game, influencers were featured at a Scottsdale mansion, highlighting the new DraftKings Sportsbook at TPC Scottsdale and meeting performance goals. Similarly, in Nashville, at the Tennessee Titans' final pre-season game, influencers promoted DraftKings, exceeding performance goals and driving over 200 new depositors at the start of the NFL season. These activations significantly boosted brand visibility and equity among female audiences in both locations.