Sol Glow Event '24

Sol Glow was the culmination of a massive effort from Sol's Amazon and North Americas marketing teams to pull off a spectacular pre-Coachella event, showcasing Sol’s new product line: Rio Radiance SPF. Despite a tight three week timeline, Table Rock was able to execute on the design, development, fabrication, and logistics of the entire event. The end result was a resounding success and picture perfect to Sol's original vision and guidelines. In addition to the incredible installations, there were over a dozen vendors, including bespoke elements like custom coconuts, branded drink specials, and logo stamped popsicles, alongside essential services such as 10 brand ambassadors, bartending and catering staff, and more.The event created a special experience that left lasting memories for its attendees. Sol Glow can serve as a blueprint for future Coachella events and laid the groundwork for a long term opportunity between Sol and SOFI TUKKER, whose performance was the highlight of the evening.